So, what’s the idea?

The product is called CooCube. It is a soft block for baby that can be used as a toy, a learning tool and a keepsake. Through a website you'll be able to customize each side of your cube to make it really personal - an alternative to mainstream toys. CooCubes were inspired by a toy that my grandmother hand-made when I was young.

Here's my grandmother. Isn't she cute?

Here is her hand-made creation...

She used to coerce my Pop-Pop into photocopying family pictures onto transfer paper at work. What a rebel. She then stuck them on scrap pieces of wood...and wala!...an exciting idea was born.

Here is a sneak peek at CooCubes...